Communicative behavior and communicative consciousness as mechanisms of interculrural interaction

Abstract
In the present paper the author considers different approaches in order to define communicative behavior and communicative consciousness. These factors influence psychological culture of individuals in the process of intercultural communication. In fact, culture is a system or set of communicative and mental schemes, priorities and characteristics that are activated in the communication process. There are differences in the communicative behavior of representatives of various cultures. The paper analyzes both the communicative and mental categories that organize the individual’s mental representations about the norms and rules of the communication process. It should be noted that people not only speak different languages, but they also use their languages in different ways. For example, in identical communication situations people often engage in different communicative activities guided by various strategies and using different language tools for their implementation. The author emphasizes that regular implementation of communicative actions results in the formation of communicative features -- communicative dominants. The combination of communicative dominants forms an ethno-cultural style of communication. Thus, the process of intercultural communication contributes to the development of cognitive flexibility. While learning foreign languages, teaching of communicative behavior is carried out receptively with productive aspects of communicative behavior being related to situations of speech etiquette, communicative imperatives and norms, the subject matter of communication in specific communicative situations.

Keywords: communicative behavior, communicative consciousness, cognitive flexibility, cognitive model, intercultural communication